There has been a lot of talk regardingFeedBurner recently. FeedBurner is a widely known email and RSS subscription service used by a lot of bloggers, chiefly because it's a free service. A couple or so months ago, many bloggers raised concerns when FeedBurner showed a subscriber count of zero for their blog. Since then, rumor has it that Google is shutting down the FeedBurner service in 2013 (probably for good, but we can't say anything yet). So is it true? And what would become of its users if it is? Indeed, the shutting-down of such a widely used service could prove to be a mistake on Google's part.

Well  from the looks of it, this rumor is only half true. The 'half-true' part is the keyword here though. Google is not completely shutting down the whole service. It has only shut down FeedBurner APIs. We'll talk more about them later in this post

To see if Google can really shut down FeedBurner, we first need to look at why Google shuts down products in the first place. A couple of months back, Matt Cutts uploaded a video, in which he discloses why Google will shut down some products. Long story short, there can be various reasons. The most obvious one is resource limitation. As big as Google appears to be, it still does not have unlimited resources. And if a project is consuming too much resource without replenishing them, then it has to be shut down.